When it comes to choosing a full-size pickup truck on the market, the decision is not easy. All of the models available have strengths that are worth looking at. You can’t make a bad choice. However, you may regret it if you find out later that you didn’t choose the best model in the category.

And that model is the GMC Sierra. Here are three reasons why it should be selected before a Ram 1500.

Capabilities

When it comes to towing, the Sierra 1500 has the advantage. It has a maximum capacity of 13,200 pounds, while the Ram 1500 can tow up to 12,750 pounds. For hauling a load in the bed, the Sierra 1500 can accommodate 1570 pounds while the Ram 1500’s payload is 1242 pounds.

Obviously, you can make the numbers speak for themselves from one version to the next, but if you tow frequently and carry equipment in your bed, it will be easier to do so with the GMC Sierra.

Luxury and technology

The Ram was the model that raised the bar in the segment when it came to luxury. GMC responded brilliantly, so that it now offers the most luxurious and technologically advanced model.

Some examples. THE SLT version of the Sierra 1500 comes with a 13.4-inch center touchscreen with built-in Google, Apple CarPlay and Android Auto wirelessly, as well as a 12.3-inch driver information display. In comparison, the equivalent Ram can be equipped with a 12-inch center screen and a 7-inch driver information screen.

As for the top-of-the-line versions of both models, they come with rich leather seats and real wood trim, but the new Denali Ultimate in the GMC Sierra 1500 includes front seats with 16-way power adjustment and a massage feature. The Ram 1500 Limited has 8-way power front seats and four-way power lumbar support.

Now it’s the one to catch up to the Sierra in terms of luxury.

Personality

Once again, Ram has long been the pickup with the most character on the market. With the new generation introduced a few years ago, this is less the case. Conversely, GMC has made incredible efforts in recent years to make its models stand out on the road. Compare the lines today. You’ll find that at GMC, each offering has its own style and a strong, unique image. At Ram, with a few exceptions, there are more similarities between the models and, in general, more assertiveness at GMC.

Really, the GMC Sierra 1500 is THE model to consider in this category. Take it for a test drive and you’ll see just how much of a detour it is.